Demand seasonality from 6,410 operating 7-Eleven stores (12 monthly points each), by tourist macro-region and sub-region — in the Math Model's format
(monthly share of the year, Jan→Dec). Overlaid against Math Model V2's assumed seasonality to show where they diverge. Curves are normalized to
each region's annual average (the 1.0 line); 7-Eleven blends locals + tourists so its swing is flatter than a ~100%-tourist cannabis shop — read the
shape & peak-month, not just amplitude.